Vintage AdvertisementsSears, Roebuck and CompanyFall and Winter1943-44 These were the war years. Following the Japanese attack on Pearl Harbor December 7, 1941, America had quickly changed to a war economy. Many things were no longer available because the materials needed to manufacture them were needed for the war effort. The factories that used to make many items were converted to manufacture items needed by the military. For example, automobiles, trucks, boats, electric appliances and hundreds of other items were not being manufactured in the United States when this catalog was issued. Wartime production of many items that were still being made had been greatly diminished, and those available to the public were rationed. To buy tires and inner-tubes for existing vehicles a person had to apply for permission to buy, get approval, then provide the appropriate ration coupons to the retailers...even if ordered by mail. This practice also applied to many items that contained raw materials that otherwise might have been used to produce military items. To understand the scarcity of goods during this period, be sure to read the itemized list of items that Sears indicated were unavailable when this particular catalog was published. It is the second picture below. Click on any description to see a picture of that advertisement. The cover, Sears Fall & Winter 1943-44 This merchandise is NOT AVAILABLE because of the war. Long wearing gabardine $4.98 each. Beret $4.98 Rayon outfits $4.98 each. Hats $4.98 Rayon outfits $4.98 each. Hats $4.98 each. More dresses at $4.98 each, hats also $4.98 Left to right, seersucker $2.79, cotton/rayon mixture $2.79, gingham $2.98 Juniors' in cotton, cotton and rayon, priced $1.98 and $2.98 All new wool tweed coats interlined with lambs' wool $19.98 Sears Heavy Duty Sanforized Work Clothes, slacks $1.49; denim jacket $1.79; covert coverall $2.79; twill coveralls $4.95; work cap 69¢ Women's hats priced $1.59 to $2.98 Lace neckware priced 49¢ to $1.48 Women's cotton Union Suits priced 53¢ to $1.21 Foundation garments priced $3.79 and $3.88 Material to make dresses 19¢ and 22¢ per yard Reversible Coats for Teenage Girls priced $9.98 to $11.98 Teen skirts, blouses and jumpers priced $1.49 to $3.98 Teen dresses $1.98 to $4.98 Purses $4.88 to $7.50 Purses $2.95 to $3.88 Jewelry gold-plated with jewel-color stones $3.28 to $21.51 Hosiery, Royal Purple service weight stockings priced 69¢ to $1.00 Little Girls' all wool sweaters $2.95 and $2.69 Dresses for little girls $1.98 each Boys military style outfits $4.98 and $5.98 Boys and girls military style outfits $2.39 to $3.40 Little boys' jackets priced $1.38 to $2.98 Heavy Mackinaws for young boys priced $4.87 to $6.95 Boy's combination jackets, wool and leather $6.79 Inexpensive suits for boys $7.79 to $10.50 Boys' socks priced 14¢ to 37¢ pair Boys' underwear shorts 39¢ and 40¢, undershirts 35¢ and 39¢ Outfits for little boys $2.48 to $5.98 Short pants outfits for little boys $1.32 to $4.79 Socks for women, misses and children, priced 14¢ to 50¢ pair Women's shoes priced $3.98 and $4.25 Women's shoes priced $3.49 and $4.95 Women's shoes priced $2.98 and $3.98 Men's leisure coats priced $9.75; $7.95; and $8.85 Men's pants in gabardine $3.98 Men's neckties 98¢ each Men's socks priced 14¢ to $1.15 pair Pocket knives priced 49¢ to $1.25 each Wood carriage saw mill Home rug loom Dinnerware sets Curtains Circulator heater Enameled rugs Dining room furniture Daveno-bed $42.50 2 piece living room set $112.50 Bedroom suite $114.50 Enameled kitchen cabinets $29.95; $36.95; $21.00 Ax selection Chifforobe More chifforobes Tilt back chair with matching ottoman $39.95 Classic Hepplewhite chest $37.85 Food choppers/grinders Silex coffee makers Self-propelling wheelchair Advertisements
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